Warner Bros. Idea Place

The tabula rasa - a blank slate. That's where ideas are born and put to paper; it was our challenge to find a way to translate this "birth of an idea" concept to the web in 2002. Every asset on this site, within this project, was hand drawn and animated to show a coming to life for each piece.

Every element of the site begins loose and sketchy and is animated to become refined, polished and final. This includes everything from the text navigation to each frame surrounding each piece of text. This project had more hours invested into it than any other for us at the time. It was a true labor of love.

Each page transition was one of 15 randomly selected unique maquette model animations clearing the screen for the next page to draw in.

The Idea Place was the brainchild of Ricky Mintz, then Creative Director at Warner Bros. They created and produced some of Hollywood's most memorable movie collateral including the eponymous Harry Potter posters from the first installment.

Born on March 19, 2002

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Baby Steps is a full-service, custom web boutique, located in Los Angeles, CA. We create web properties - things like websites, apps and cloud-hosted efficiency systems. Our focus is developing highly-creative, targeted solutions with best-in-class, standards-based development and award-winning design. Baby Steps has over 11 years of experience pioneering successful web properties and strategies. We capitalize on the success of over 150 past projects to create newer, more innovative solutions that consistently produce long-term tangible results. We love what we do and it shows.