The Fashion Pulse

Premium denim was brand new and only a handful of people could pronounce "couture." 2005 was the year that high-fashion met the internet. This website was a one-of-a-kind at the time it launched. Only top brands and only a few pieces from each - sound a little familiar? Yeah, like Gilt.com before it's time.

The solution was simple, clean and effective. The two attorney / fashionista owners were both hands-on with the CMS which handled all of the content of the site. They were very crafty and utilized every part of the CMS but were especially impressive in their use of the Rich Text Editors provided for page content. They created custom layouts, looks and feels all within their CMS.

This was the very first Online Store we developed from the ground up for a client and it truly stood the test of time.

Born on February 2, 2005

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Baby Steps is a full-service, custom web boutique, located in Los Angeles, CA. We create web properties - things like websites, apps and cloud-hosted efficiency systems. Our focus is developing highly-creative, targeted solutions with best-in-class, standards-based development and award-winning design. Baby Steps has over 11 years of experience pioneering successful web properties and strategies. We capitalize on the success of over 150 past projects to create newer, more innovative solutions that consistently produce long-term tangible results. We love what we do and it shows.