Caldera Medical

Medical upstart Caldera Medical had one product and a whole lot of energy when they came to us in need of a new logo to match their new brand.

Webster's defines a caldera as "a large volcanic crater, typically one formed by a major eruption leading to the collapse of the mouth of the volcano." So, playing off of the true definition we utilized a slick, futuristic typeface and added a set of artistic, arcing strokes - all finished in a subtle chartreuse.

Born on September 20, 2002

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Baby Steps is a full-service, custom web boutique, located in Los Angeles, CA. We create web properties - things like websites, apps and cloud-hosted efficiency systems. Our focus is developing highly-creative, targeted solutions with best-in-class, standards-based development and award-winning design. Baby Steps has over 11 years of experience pioneering successful web properties and strategies. We capitalize on the success of over 150 past projects to create newer, more innovative solutions that consistently produce long-term tangible results. We love what we do and it shows.